April 09, 2007
Dear REALTORS of America,
It has come to our attention that unsold home inventory is at record levels, with more and more homes are being put on the market every week, and we're just getting started. This is called "exploding supply".
It also appears that home sales velocity has plummeted, as people have come to realize that you and the NAR were lying, and that real estate values can fall. People aren't buying anymore (even if they could - thank you subprime implosion), since the smart people know the same house will be cheaper next month or next year. This is called "plummeting demand".
Now, when supply is rocketing, and demand is cratering, there's this third variable called "price" that gets impacted. For homes to sell, the prices will need to come down. Drastically. And this is your job now, to help Desperate Homedebtors understand that nobody wants their home anymore, especially at last year's price.
So, it's time to do the unimaginable. It's time for you, REALTORS of America, to embrace HousingPANIC. Make HP your friend, not your enemy.
Send your sellers the link to HP. Help them understand that the game is up, homes are insanely overvalued, the fundamentals do matter, and if they want out from under their debt trap, they're gonna have to cut the price, cut it bigtime, and cut it now. And if they don't it'll get even worse tomorrow. Trust us.
Then send your prospective buyers the link to HP. Help them understand that now is a great time to buy - at 50% off. Teach them all about foreclosures, lowballing, and Desperate Homedebtors. Then get out there and lowball!
Finally, listen to the HP community when it comes to The Corrupt David Lereah, the NAR, and the usual REALTOR spin. At your next REALTOR gathering, be the one who calls for TCDL's resignation. Next time the media interviews you, or you blog, write about what a joke the NAR, your fellow REALTORS, and TCDL have become. And try telling the truth for a change - it can only help at this point. Yes, telling the truth is against your normal business model, but times have changed.
I know the idea of embracing HP is like eating glass to many of you. But at least you'd be eating something! Good luck out there. Now get those prices down - they're gonna crash anyway, so wouldn't you rather it be sooner rather than later?