"Lying" as a marketing strategy is soooooo 2005. Come on realtors - if it's not working, and you know it's not working - change direction
If realtors EVER want to eat again, they're gonna have to change the message. They need to understand that sales aren't going to pick up until prices come down - way down - and this kind of happy talk and spin is gonna keep getting them (and the market) nowhere.
There's no "pent up demand". Americans don't believe "we've hit bottom". And people aren't going to start buying again until they can buy with confidence. And confidence won't return until prices have dropped back to or below their historical mean, until it's cheaper to 'buy' than rent, and until houses feel almost 'cheap'. 50% off is a starting point.
So, anyone want to predict RE/MAX's drop in revenue and attrition rate for 2008? Or how many RE/MAX offices will close in the next three years? They have/had 120,000 ramen eaters and 6,000 offices. And whether they know it or not, they're f*cked.
(Cheers to patrick.net from HP as well.. great blog, inspired the start of this one)