May 21, 2007

Warning - don't watch this NAR ad on a full stomach

I like the pledge pin they give out too...

23 comments:

Anonymous said...

Ahhhhhhhhhhhh...............

BuySide Realty!

RedFin!

Anonymous said...

bbbbllllllllleeeeeeecccccccccchhhhhhhhh

Anonymous said...

Nice. All the positives. Now what about some of the negatives. If I hear "historic low" on interest rates one more time, it's going to get ugly.

Keyser Soze said...

1) It's a great 'move-up market'
2) The choices have never been better.
Translation anyone?

TM said...

"...and prices are fall-- er, favorable. Yes, prices are favorable."

Hahaha.

Anonymous said...

Was reading this weeks businessweek and the article on Blair mentions that one of the positive things that happened under his watch is that home prices tripled.

So what's wrong with you HPer's that you don't get it.

Insane asset prices age 'good' (reminded myself of the movie wall street again).

Anonymous said...

none of you renting fools could ever afford to buy a home with interest rates at historic lows or highs...enjoy the 1 bedroom shithole

Anonymous said...

"If we didn't buy now, we would have missed the opportunity"!

Oh please

Adam Smith said...

That ad is actually a brilliant bit of Madison Ave manipulation, using classic Orwellian word-play and subtle verbal judo that would make Darth Vader proud.

A couple observations:

1) notice how they mostly use actors portraying home-buyers to deliver the NAR spiel; it's a nice trick, so that the ad doesn't come off as a real estate agent trying to rescusitate a cardiac-arrested market.

2) Having the actors (AKA NAR choir) deliver the same old tired messages suggests these people bought and have no regrets, i.e. there's nothing to fear with buying in today's market. This strikes at the emotional elements that are preventing people from buying, offering reassurance...

3) The ads rely heavily on "weasel words". Notice the end statement: "If we didn't buy now, we would've missed the opportunity ON THIS HOME." That's 3 words away from the old chest-nut, "if yo don't buy now, you may be priced out forever" (which is clearly NOT true).

The modified statement is arguably true when it comes to a given house, as the opportunity to buy a given home is time-limited; however, another one down the street is likely to be available at some point, too!

So they've cleverly manipulated the dialogue to make it not literally dishonest, but certainly relying on the emotional heart-tugs. PS I love how the smiling wife throws in a "yeah" at the end, just to make it clear she agrees....

Much like the open-ended statement, "prices are favorable". Of course, they omit WHO the prices are favorable for: buyer, or seller.

Anonymous said...

Adam, best post all week, even though it's only monday.

Anonymous said...

A national ad campaign saying that all markets are local... But they are saying nationaly to buy???? WTF?

Agent #777 said...

Now if we could only get anon posters that are as rational and precise as Adam Smith is above, HP would be a much better place.

Anonymous said...

The affordability cut off point has passed. Tell your kids they're screwed. Make way as they will be moving back in with mom and pop, for which would appear to be forever.

Anonymous said...

brilliant Adam Smith!! Talk about stating the obvious, geez what's next telling us the sky is blue?

Doktaire said...

There is a house I see on the way home from work, it has been on the market for at least 6 months, I have seen 3 different realtors signs on it, I saw a brand new pick up "For Sale" in the front yard (Must've have coveres a couple of months of payments, and now a "New Low Price" sign has appeared. Yeah, now is a great time to buy, NOT!

turdly said...

It's true. The disclaimer built in is great!

He says; 'It doesn't make sense to rent when you can buy a house for the same payment'.
That is the truth to it all.
That one statement is how it will stand up to any criticism you have. They say it out loud, but no one heard it.
Every Realtor should be forced to ask that question of every buyer. 'Is it cheaper than renting?' If they say yes, make them sign the statement. That'll be the end of the bailout and such we hear so much about. The dumbass buyer knew it was a losing propostion, but forged ahead anyway.
If it isn't cheaper to buy it doesn't make sense. Can we hold them to that? Someone craftier than I needs to clip that sound byte and shove it up their collective tail....

Anonymous said...

What could possibly go wrong?

Anonymous said...

"none of you renting fools could ever afford to buy a home with interest rates at historic lows or highs...enjoy the 1 bedroom shithole "

Thank you Sir, may I have another?

GR Ford said GW Bush sucked said...

Hey you!!!

Show me a great house that I can purchase for $400 a month (at which I now rent for my nice 1-bedroom apartment with all utilities incl), and you've got a deal!!!!!

Hello???

Hellooooo?????????

burn baby burn said...

I love the Orwellian double speak. Lots of Choice = Bloated Inventory. And my friends that is double un plus good.

chris g said...

"..notice how they mostly use actors portraying home-buyers to deliver the NAR spiel.."

They are not MOSTLY actors....ALL of those people are actors, every single last one of them.

Remember the NAR ad that said you should hire a Realtor because they got ethics training? (Excuse me for a moment while my soda shoots out my nose.....okay, done now.) That ad was also comprised of 100% actors! So, tell me, how ethical (and ironic) is that???

Adam Smith said...

Adam Smith said:

"Much like the open-ended statement, "prices are favorable". Of course, they omit WHO the prices are favorable for: buyer, or seller."


Oh, yeah, I forgot to include mention of the party who might view these current prices as "favorable": the real estate agent. ;)

Keyser Soze said...

1) It's a great 'move-up market'

2) The choices have never been better.


Translated:

1) after the sub-prime meltdown, unqualified buyers can no longer buy homes without having money or a job (what a novel concept, eh!), so the market is wide-open for those of you who already own a home and want to 'move up' to a bigger one.

2) there's a glut of homes sitting on the market, so take your pick: sellers will be thrilled to entertain ANY offers nowadays.

FWIW, we're seeing approximately an 18-month inventory now in California's Central Valley (Bakersfield, Sacramento, Modesto, etc), since sales/prices are basically frozen.

Shakster back from the death star said...

Adam Smith-I couldn't have said that myself,even though I tried.