Well, I guess some people figure if realtors want tens of thousands of dollars for doing nothing, while ruining you financially, they'd better at least be hot...
Catwalk models stimulate sales in upscale New York - Realtors are hiring chic girls to push condos
DEALING with cut-throat real estate agents can be like floating on your back in the sea as hungry sharks circle ever closer.
Recently some Manhattan brokers seem even more desperate to secure sales in a slowing market -- arriving at showings stressed and sweaty, with bags and black circles under their eyes.
Would it ease the pain if these brokers were chic, beautiful young women?
One boutique agency thinks so, and has hired fashion models from the catwalk to be real estate agents. Paramount Realty, in downtown Soho, has six models on its books and some have already made multi-million-dollar apartment sales.
These women are extremely attractive and dress accordingly. Forget the usual broker attire of casual jeans and sneakers -- these women are decked out in Gucci and Jimmy Choo. Clients are driven to showings in a 2007 Rolls-Royce phantom and get to have lunch with blonde beauties.
"We are transforming the experience of buying and selling real estate in much the same way the fashion houses and other premium brands are leaving the imprint of a memorable living experience," said Paolo Zampolli, co-chairman of the Paramount Group.
March 02, 2008
Posted by blogger at 3/02/2008