December 25, 2007

Latest Century 21 ad (from the brilliant ad makers who brought you Suzanne). You guys take this one. Fill in your own taglines and jokes here


Anonymous said...

I wish I had quit my job and become a realator from 01-04. With so many suckers buying like crazy I would have been able to make over 10 years of income in 3. I would have saved every penny except the ones I used to lease the Lexus and buy fancy clothes to impress customers.

When the bubble was at it's peak I would have just quit and taken 2 years off to just relax and watch the disaster. Maybe a crash course in bankruptcy law would lead me to see my old cusomters in 08 again.


Grrrr....I really do kick myself for not going after a real estate license though. Someone told me it was a good idea right after I finished college and again in 02. I should have listened to them more carefully and lived my thrifty lifestyle while selling a fantasy to idiots.

Brian said...

Notice how she does the shrug, and averts her eyes sometimes. Classic signs of a liar. What were they thinking? This ad goes nowhere.


Sac'to Watcher said...

Why is it subtitled in Turkish?

Anonymous said...

BTW she is now working the pole at the strip club down the street.

Anonymous said...

Why can liars get away with lying? It's because most of us can't tell when someone is lying. We are taught these stereotypes which are just plain wrong...

Excess fidgeting, lack of eye contact, touching the face and mouth are not evidence of lying.

Longer pauses, stutters, slower speech and a higher pitch are the signs. But if the lier feels comfortable lying, you'll just have to know the facts.

divided nations said...

Sac'to Watcher said...
'Why is it subtitled in Turkish?'

It’s a message to the Kurds that they're being screwed with no lube.

Anonymous said...

OH my ghod! Who did your hair?

They should be SHOT!

Anonymous said...

She sells with her head, would that be bobbing up and down ?

devestment said...

Yea, "the gold standard" Century 21 will extract your gold and pack you into a sh@tbox of slavery.

pete said...

Notice how she does the shrug, and averts her eyes sometimes. Classic signs of a liar. What were they thinking? This ad goes nowhere.


Brian, I thought the same thing right away. Why the shifty eyes?? The ad had no point to it. Weird.

SeattleMoose said...

"I sell with my head".....not even gonna go there.

bort to lose said...

used house salespeople sell for the money. everyone knows that.

Clint8200 said...

The gold standard

That is ironic on so many different levels.

Malcolm said...

I suppose selling with head is one way to get them to the open house.

Anonymous said...

I lie for a living and take advantage of stupid Joe Six-Pack and his fat ugly debt ridden wife and their fat diabetic offspring.

I sell used lumber and cement.

I sell with my legs spread and my ankles sometimes touch my ears.

I forge and commit fraud on legal documents.

I ruin lives for generations

I sell for 6%.

My name is Amoral Annie and I am a Realtor, I work in the same office with "You guys can do this" Suzanne.

I drive a leased Lexus and live in an apartment. It is cheaper than buying.

I am looking for a REaltor 12 step-program. I just can't kick this habit...

The Gold? Standard

America the Beautiful. Home of the Free and the Brave...

Anonymous said...

Watch this nut-job when she is speaking. She shrugs her shoulders several times. When I google "body language" and "shrugging shoulders" and "confusion" and "doubt" I find many research papers describing her body language.

In essence, the ad is communicating that Century 21 does not have any confidence in what they are telling the public.

You would think a company like Century 21 would hire a better ad agency than that. What a joke!

Tanker said...

She sells with her head? Does that mean a complimentary BJ if I buy a house through her? Are they that desperate?

Anonymous said...

She uses every part of her body to make a sale? What dedication!

Anonymous said...

'Tent Cities' Growing in Formerly Hot 'Burbs

ONTARIO, California -- Between railroad tracks and beneath the roar of departing planes sits "tent city," a terminus for homeless people.
It is not, as might be expected, in a blighted city center, but in the once-booming suburbia of Southern California.

The noisy, dusty camp sprang up in July with 20 residents and now numbers 200 people, including several children, growing as this region east of Los Angeles has been hit by the U.S. housing crisis.

The unraveling of the region known as the Inland Empire reads like a 21st century version of "The Grapes of Wrath," John Steinbeck's novel about families driven from their lands by the Great Depression.

As more families throw in the towel and head to foreclosure here and across the nation, the social costs of collapse are adding up in the form of higher rates of homelessness, crime and even disease.
While no current residents claim to be victims of foreclosure, all agree that tent city is a symptom of the wider economic downturn. And it's just a matter of time before foreclosed families end up at tent city, local housing experts say.

"They don't hit the streets immediately," said activist Jane Mercer. Most families can find transitional housing in a motel or with friends before turning to charity or the streets.

"They only hit tent city when they really bottom out."

Steve, 50, who declined to give his last name, moved to tent city four months ago. He gets social security payments, but cannot work and said rents are too high.

"House prices are going down, but the rentals are sky-high," said Steve. "If it wasn't for here, I wouldn't have a place to go."


Nationally, foreclosures are at an all-time high. Filings are up nearly 100 percent from a year ago, according to the data firm RealtyTrac.

Officials say that as many as half a million people could lose their homes as adjustable mortgage rates rise over the next two years.

California ranks second in the nation for foreclosure filings -- one per 88 households last quarter. Within California, San Bernardino county in the Inland Empire is worse -- one filing for every 43 households, according to RealtyTrac.

Maryanne Hernandez bought her dream house in San Bernardino in 2003 and now risks losing it after falling four months behind on mortgage payments.

"It's not just us. It's all over," said Hernandez, who lives in a neighborhood where most families are struggling to meet payments and many have lost their homes.

She has noticed an increase in crime since the foreclosures started. Her house was robbed, her kids' bikes were stolen and she worries about what type of message empty houses send.

The pattern is cropping up in communities across the country, like Cleveland, Ohio, where Mark Wiseman, director of the Cuyahoga County Foreclosure Prevention Program, said there are entire blocks of homes in Cleveland where 60 or 70 percent of houses are boarded up.

"I don't think there are enough police to go after criminals holed up in those houses, squatting or doing drug deals or whatever," Wiseman said.

"And it's not just a problem of a neighborhood filled with people squatting in the vacant houses, it's the people left behind, who have to worry about people taking siding off your home or breaking into your house while you're sleeping."

Health risks are also on the rise. All those empty swimming pools in California's Inland Empire have become breeding grounds for mosquitoes, which can transmit the sometimes deadly West Nile virus, Riverside County officials say.


But it is not just homeowners who are hit by the foreclosure wave. People who rent now find themselves in a tighter, more expensive market as demand rises from families who lost homes, said Jean Beil, senior vice president for programs and services at Catholic Charities USA.

"Folks who would have been in a house before are now in an apartment and folks that would have been in an apartment, now can't afford it," said Beil. "It has a trickle-down effect."

For cities, foreclosures can trigger a range of short-term costs, like added policing, inspection and code enforcement.

These expenses can be significant, said Lt. Scott Patterson with the San Bernardino Police Department, but the larger concern is that vacant properties lower home values and in the long-run, decrease tax revenues.

And it all comes at a time when municipalities are ill-equipped to respond. High foreclosure rates and declining home values are sapping property tax revenues, a key source of local funding to tackle such problems.

Earlier this month, U.S. President George W. Bush rolled out a plan to slow foreclosures by freezing the interest rates on some loans. But for many in these parts, the intervention is too little and too late.

Ken Sawa, CEO of Catholic Charities in San Bernardino and Riverside counties, said his organization is overwhelmed and ill-equipped to handle the volume of people seeking help.

"We feel helpless," said Sawa. "Obviously, it's a local problem because it's in our backyard, but the solution is not local."

© Reuters 2007. All rights reserved. Republication or redistribution of Reuters content, including by caching, framing or similar means, is expressly prohibited without the prior written consent of Reuters.

ZZwcck said...

"I'm selling a gold standard", and I really hope you are dumb enough to equate housing with gold in those deep primal places in your brain so I can eat again this week.

Gold is gold and whenever somewhere tries to associate their something with it you know they are trying to take you for a ride.

How about this for a new ad. "Century 21, we made it just barely."

Anonymous said...

Back to your pole realtwhore

Sandy Claus said...

Their ad agency is a place in NYC called McGarry Bowen, whose other clients include Dow Jones. JP Morgan Chase, and interestingly, Crayola.

Century 21 is part of the Realogy Corporation of Parsippany, NJ, who also owns Coldwell Banker, ERA, Sothebys, Cartus relocation, and TRG title and escrow.

And the sheeple swear there is no "REIC" --HA I say!

Now that he's not able to sing with Pavarotti, perhaps Bono can help convince the world to forgive all our First-World debt that can never be repayed.

Merry Christmas HP!

Rantenki said...

I blew tea out my nose when they mentioned the gold standard at the end. Ironically, the lack thereof made the boom growing so large possible.

nnj said...

She can make a difference in your life alright.

Why so much gold color? Does Trump approve of this?

Anonymous said...

Give me your money.

chris g said...

"i can really make a difference in someone's life"

Yikes! We don't need that kind of a difference.

Cow_tipping said...

Yes yes she uses her heart. Now, I believe in arabic Osama Bin Laden also uses his heart he said.
He also promised 72 virgins and heaven to everyone who martyred themselves for his cause, and he too made a killing when the going was good.
So tell me, are realtors worse than terrorists.
My heart tells me ... yes.

Anonymous said...

i personally think she was not even sure of herself and a bit skeptical. it seems like she was holding back a little. her statement will bother her conscience in the next coming months. then, she will be looking for another job or might become jobless.

Anonymous said...

the last part was really bad when she keeps shrugging her shoulders when she said - i believe i can make a difference in your life. i bet you her mind was saying - OMG, they migh hang me upside down if they end up losing their homes.

century 21 should get the likes of bill clinton to really do this. that gal was not comfortable at all.

michael said...

cool...the exact same reasons hookers sell.

brokersleaveyoubroke said...

She gives a bunch of reasons why she sells real estate but she fails to mention the 6 percent as a reason. Too bad, that's the only one I would have believed.

Anonymous said...

"I sell because it is a challenge"

"I sell because I like you and want to make friends"

"I sell because I want to see your young son and daughter in a good school district"

Man, what total bullsh*t. You sell for the f*cking money Honey and that is the name of that tune.

Tony Baretta

corvinus said...

I guess that Turkey is still a couple of years behind us bubble-wise. (smirk)