After the NAR's failed $40 Million campaign, the local Orlando builders decided to take matters in their own hands, with this soon-to-be-called-failed $1 Million ad buy and website of distortion.
Alas, the bubble bloggers don't have $1 Million or $40 Million to compete against these disinformation campaigns. But maybe one day we can do a swift-boat, someone mock up a print ad, let's run it in one paper, and then let the MSM do the $40 Million ad buy for us with all of their pack reporting on the ad.
Anyone with design skills and a sense of humor send me your best bubble buster ad and I'll post.
Here's the homebuilders ad buy and hilarious Q&A:
Home Builders Media Blitz: $1 million, 6-week Campaign to Revive Sales in Metro Orlando
RISMEDIA, Jan. 22, 2007-The Home Builders Association of Metro Orlando kicked off a marketing campaign this week to encourage "fence sitters" that now really is a good time to buy a home in the Orlando area.
As a first-time buyer, should I wait until prices go lower to buy a home?
If you continue to wait, you may never be able to afford to get into the housing market.
Even as home prices are currently moderating - or even falling in some areas - rents continue to climb.
If I wait to buy a new home, won't prices go down even lower?
Timing the market isn't a great idea.
All the market fundamentals show that now is a good time to buy
Is it better to wait until the economic picture is clearer so my house will appreciate?
Isn't it better to "play it safe" and keep renting until things are more certain?
The best way to "play it safe" is to actually buy a home.
Should I wait to sell my house until I can get the same price my neighbor sold their house for?
It's always better to trade up in a buyer's market like the one we are in now. While the value of your house has fallen, the price of higher-end homes has also dropped.
January 20, 2007
Desperate Homebuilders Association ad: "If you continue to wait, you may never be able to afford to get into the housing market"
Posted by blogger at 1/20/2007