Click and watch this ad. Give it a few seconds to load.
The poor guy - browbeat by his really mean wife, tag-teamed by a hooker, I mean realtor, who is going to get her big fat commission. You could just hear the conversation the wife and realtor had before the husband walks in the room.
Folks, the system is broken. This job, realtor, needs to be radically changed, or just go away. If you want someone to work on your behalf, hire them, but pay them an hourly wage. Do NOT base their compensation on you buying or selling a house regardless of conditions, regardless of price.
And shouldn't everyone in the Century 21 marketing department and ad agency be fired on the spot tomorrow? Good god I couldn't have created a better commercial - for why you should NEVER use a commission-earning realtor again.
Hat-tips to this blog and the NYT blog and this article at Slate for the lead.
April 12, 2006
Century 21 makes the case for eliminating the real estate profession
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21 comments:
Bake McBride said...
This has been running in my market also....I laughed out loud at how stupid the commercial was...then I realized this is how many people have bought homes recently.
That truely is the most awful piece of CRAP I have ever seen. I wonder how many poor schnooks in real life have been rail-roaded by a similiar dynamic duo. Once it gets emotional (I love her use of kids as leverage, 'bitch') its all over.
Put on the toe tag and slam the drawer shut on that poor s.o.b.
The horror. The horror.
Very Orwellian. The bastards at C21 and their ad firm are probably reading the blogs, and will pull the ad quickly.
Another take on this is that the C21 team is just segmenting the market. If you're internet savvy, you're not their customer. Given than, I'm not sure who is their customer, but, then again, maybe neither do they.
Very touching. My wife and I saw this and decided to buy a million dollar mobile home in Bakersfield.
This seems more like a commercial for not getting married. I'm sold.
21st Century: Agents of Pressure
Maybe they edited out the first part when the agent says, "If you don't buy now, you'll be priced out forever and your kids will get beaten up at the slummy school."
the best line is the last one..."Oh that's great, now let me get to work"
Work= faxing and a few phone calls.
If they were buying a house in Boulder, such pressure would not have been necessary. The Boulder Lifestyle is persuasion enough on its own! Would anyone here like to buy a trailer in Boulder? It's a steal at only $549,900. You better buy now, because prices only go up!
Assman....
Is Boulder where Mork and Mindy are from?
Everyone who is in any way interesting is from Boulder! That's because of The Boulder Lifestyle!
My, this is pretty offensive to all involved! It makes the woman look like a child, incapable of rational thought ("I want it want it want it!"). It makes the man look like a wimp, and unable to articulate an opinion (how about, "the top of the market is a particularly BAD time to buy a house, honey...in 2 years, we'll get this same house for 20% less"). And it makes the realtor look like she's pimpin'.
I loved it!!
Hey Bake, Schmidt, Bowa and the gang are comin' over tonight and we're gonna get drunk and watch the '80 Series on VHS (again!). You comin'?
- Manny Trillo
This guy needs to check his panties for any semblance of a set of nuts. I hope the wife doesn't currently work because they are going to need the ability of another paycheck before this is over.
"the top of the market is a particularly BAD time to buy a house, honey...in 2 years, we'll get this same house for 20% less"
In two years you'll get the same house for 20 percent less, but you will have to PUT DOWN 20% AND have a great credit rating *PLUS* interest rates will be higher and the payments will cost the same!
The title?
"No House, No nookie!"
Get the wife and Century 21 agent into the house...then TORCH IT!
This abysmal creation has been running in my market for at least a month (although not so much lately). I've seen plenty of awful ads in my day, but I can't remember any commercial that has made me want to through heavy objects at my TV as much as this one does.
Although the last line in the ad does sometimes give me a chuckle. It's almost unnoticeable: the husband muttering "didja see the size of that garage?" to his wife as the scene cuts out.
Oh, you'll be making heavy use of that garage before too long, fella. I just keep imagining the poor schmuck out there 18 months from now ... alone ... in the dim, dim light of a single swinging light bulb ... just drinkin', and drinkin', and drinkin' ...
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